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If you continue to do what you have always done, you will continue to get what you have always gotten. This creativity training seminar is based on the four fundamental aspects of creativity and "truly" stepping out of the box. Idea generation while deferring judgment is the cornerstone of this training seminar. Changing perspective and critical thinking processes will be explored to increase both the practical and the theoretical understanding of the creative process. Various ways you can present your service or product and the development of niche marketing strategies for higher sales and more effective closing opportunities.
Behaviors (ideas, thoughts, and actions) are in constant competition in our nervous systems, and a number of simple processes operate simultaneously on all of these behaviors, causing a variety of interactions. One inevitable outcome of this dynamic process is a steady stream of new behaviors. The entire process is orderly and predictable--good news for those of us who care about enhancing creativity and innovation. By changing the number and type of behaviors that compete, we can accelerate the creative flow and direct it in desired ways. When I teach people about creativity, I give them the tools they need to enhance and direct the creative process in the real world.
To simplify matters even further, new ideas emerge as old ideas compete with each other, and the process by which that happens is orderly. In the workplace, this means that we accelerate and direct the creative process. We can accelerate the creativity machine and even make it run down certain paths. If you want your agents and employees to design better marketing strategies or reduce closing ratios, there are specific ways in which you can train them, modify their work environment and change procedures to do just that.
Scientific research produces the axiom that a competition among different behaviors is essential to the creative process. How can we facilitate that competition, and how can we direct the process to achieve desired goals? In an organizational setting, how can we improve training, change the work environment and modify policies and procedures to boost creativity?
Generativity Theory suggests four strategies for enhancing and directing creativity (capturing, challenging, broadening, surrounding). The word strategy can mean different things in different contexts. In this seminar, it means a skill set--in other words, a set of skills that serve roughly the same function. A marketing strategy is a plan that directs a variety of actions toward one goal: to create an environment for selling a particular product or service.
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